July 2011

applying lipstick

SINC

A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured or non-coloured, and anti-wrinkle creams) and body creams (firming and anti-cellulite creams).

“The study shows that both the emotional and utility aspect of cosmetic brands have a significant impact on consumer satisfaction, but that the emotional component has a greater effect”, Vanessa Apaolaza, a researcher from the UPV and lead author of the study, which has been published in the African Journal of Business Management, tells SINC.

Some of the main positive emotions aroused by beauty products include “the sensation of wellbeing gained from eliminating or reducing feelings of worry and guilt, which is the factor with the greatest impact”, the author explains.

The scientists carried out personal surveys on 355 women aged between 18 and 50, who were selected in a random sample. They were asked to evaluate various aspects of their perceptions of the functional and emotional factors of the cosmetics they used, as well as their degree of satisfaction with them.

The results showed that “consumer satisfaction is greatest when the cosmetics brand helps to strengthen positive emotions through the perception of ‘caring for oneself’ and removing feelings of worry and guilt about not taking care of one’s appearance”, says Apaolaza. [continue reading…]

LIar

istockphoto

Mark Frank has spent two decades studying the faces of people lying when in high-stakes situations and has good news for security experts.

“Executing Facial Control During Deception Situations,”
a new study he co-authored with former graduate student Carolyn M. Hurley, PhD, reports that although liars can reduce facial actions when under scrutiny, they can’t suppress them all.

Frank, PhD, a professor of communication at the University at Buffalo, supervised and co-wrote the study with lead author Hurley, now a research scientist at the U.S. Transportation Security Administration.

Published earlier this year in the Journal of Nonverbal Behavior, the study examined whether subjects could suppress facial actions like eyebrow movements or smiles on command while under scrutiny by a lie catcher.

It turns out subjects could to a degree, but not completely and not always.

The results are derived from frame-by-frame coding of facial movements filmed during an interrogation in which participants, some lying, some telling the truth, were asked to suppress specific parts of facial expressions. Hurley and Frank found that these actions can be reduced, but not eliminated, and that instructions to the subjects to suppress one element of expression resulted in reduction of all facial movement, regardless of their implications for veracity.

Despite these findings, the majority of the 60 study participants reported believing that they had controlled all facial movement and had remained “poker faced” during the interview/interrogation.
[continue reading…]

Positive Teens Become Healthy Adults

pretty-teenage-girlTeenagers are known for their angst-ridden ways, but those who remain happy and positive during the tumultuous teenage years report better general health when they are adults, according to a new Northwestern University study.

Researchers also found that teens with high positive well-being had a reduced risk of engaging in unhealthy behaviors such as smoking, binge drinking, using drugs and eating unhealthy foods as they transitioned into young adulthood.

The study, one of the first to focus on the effect positive psychological characteristics in adolescence can have on long-term health, is published in the July 2011 issue of the Journal of Adolescent Health. [continue reading…]

Anti-Depressants Raise Relapse Risk

Patients who use anti-depressants are much more likely to suffer relapses of major depression than those who use no medication at all, concludes a McMaster researcher.

In a paper that is likely to ignite new controversy in the hotly debated field of depression and medication, evolutionary psychologist Paul Andrews concludes that patients who have used anti-depressant medications can be nearly twice as susceptible to future episodes of major depression.

Andrews, an assistant professor in the Department of Psychology, Neuroscience & Behaviour, is the lead author of a new paper in the Journal Frontiers of Psychology.

The meta-analysis suggests that people who have not been taking any medication are at a 25 per cent risk of relapse, compared to 42 per cent or higher for those who have taken and gone off an anti-depressant.

Andrews and his colleagues studied dozens of previously published studies to compare outcomes for patients who used anti-depressants compared to those who used placebos.
They analyzed research on subjects who started on medications and were switched to placebos, subjects who were administered placebos throughout their treatment, and subjects who continued to take medication throughout their course of treatment.

Andrews says anti-depressants interfere with the brain’s natural self-regulation of serotonin and other neurotransmitters, and that the brain can overcorrect once medication is suspended, triggering new depression.

Though there are several forms of anti-depressants, all of them disturb the brain’s natural regulatory mechanisms, which he compares to putting a weight on a spring. The brain, like the spring, pushes back against the weight. Going off antidepressant drugs is like removing the weight from the spring, leaving the person at increased risk of depression when the brain, like the compressed spring, shoots out before retracting to its resting state.

“We found that the more these drugs affect serotonin and other neurotransmitters in your brain — and that’s what they’re supposed to do — the greater your risk of relapse once you stop taking them,” Andrews says. “All these drugs do reduce symptoms, probably to some degree, in the short-term. The trick is what happens in the long term. Our results suggest that when you try to go off the drugs, depression will bounce back. This can leave people stuck in a cycle where they need to keep taking anti-depressants to prevent a return of symptoms.”

Andrews believes depression may actually be a natural and beneficial — though painful
— state in which the brain is working to cope with stress. [continue reading…]