Recession

When the Recession Hits Santa

Parents hard hit by the recession may wonder how to explain to their children why there aren’t as many presents under the tree this year.

Christy Buchanan, professor of psychology at Wake Forest University, reminds parents that “children, in their heart of hearts, don’t want a lot of things from their parents as much as they want love from them and time with them. In the long run, it’s love, shared time, and quality interactions that they’ll remember.” [continue reading…]

How to change holiday spending this year

Kit Yarrow, a consumer psychologist, says people can alter their spending habits this holiday, feel empowered and fight the doom and gloom feeling that is affecting many.
As a professor of psychology and marketing at Golden Gate University and author of Gen buY: Why tweens, teens and twenty-somethings buy and how they’re revolutionizing the way we all shop (Jossey-Bass, August 2009), Yarrow provides insight into why people buy and shop and how the current economic situation is affecting this year’s holiday spending habits. She explains why each generation might be affected differently and offers some coping strategies [continue reading…]