satisfaction. well being

simon-cowellSimon Cowell may appear to relish arguing with his fellow judges when they disagree with him, but new research out today suggests that – at least at a neuronal level – he would find their agreement much more satisfying

Researchers at the Wellcome Trust Centre for Neuroimaging at UCL (University College London) in collaboration with Aarhus University in Denmark have found that the ‘reward’ area of the brain is activated when people agree with our opinions. The study, published today in the journal ‘Current Biology’, suggests that scientists may be able to predict how much people can be influenced by the opinions of others on the basis of the level of activity in the reward area. [continue reading…]