Andrew Carnie, Autumn Twist

GV Art presents a new exhibition in which seven contemporary artists consider the human brain: the physical entity described by science, the seat of the mind and soul, and origin of the creative impulse.
Their works are shown alongside a film of a Neuropathologist performing a “brain cut up.” For the viewer, this juxtaposition is the starting point for a dialogue between how we see the brain and understand its functions scientifically and what happens when this physical organ that produces our individual visual and creative understanding becomes the subject for the artist. [continue reading…]

A glossy new art book, “Portraits of the Mind,” hopes to draw the general reader into neuroscience with the sheer beauty of its images. Check out the stunning slide show of these images on the New York Times Beautiful Mind Slideshow

Source: New York Times

Listen to your Brain a light-hearted “rap” video was produced by NeuroFocus one of the worlds leading companies in the burgeoning field of neuro-marketing.

WHAT happens in our brains when we watch a compelling TV commercial?

For one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend to subside.

In other words, this is your brain on ads.

Or so say neuromarketers, an emerging group of researchers who use techniques from neuroscience to analyze people’s responses to products and promotions.Marketers have long sought a quantitative means for reliably interpreting consumers instinctive response to their marketing efforts.
The tradional methods such as surveys or focus groups fail to capture Engagement and Emotion, two critical components in what drives poeple to buy things. Curious?Continue reading

Source: New York Times