Life

Follow the Yellow Brick Road!

Only in very few life phases do individuals face as many life transitions in such a short time as young adults at the age of 19-30. The transition from adolescence to adulthood is characterized by frequent changes in status or social roles, such as leaving the parental home, starting a career, entering into working life, forming a partnership and becoming a parent. Assuming civic and social responsibility is also an integral part of the lives of young adults at this particular life phase.

Professor Katariina Salmela-Aro’s research team has investigated the transition from adolescence to adulthood through key changes in social roles. Funded by the Academy of Finland, the longitudinal study has investigated how young adults have found their place in the different life domains of education, employment, residence, partnership and parenthood. This is a complex set of domains involving a number of different overlapping phases and transitions.

Salmela-Aro’s team has identified six different pathways to adulthood among Finnish university students. The largest group is formed by those with a career and a family (referred to as traditionalists, 24% of respondents) who experienced all key life transitions from adolescence to adulthood in an expected order. Fast starters (15%) were characterised by a fast transition in all of the key life domains (studies, work, partnership, parenthood). People in the fast partnership and late parenthood pathway (15%) started their partnership early, already during their university studies, but became parents relatively late. [continue reading…]

When Less is More

Prada HandbagThe logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that luxury brands charge more for “quieter” items with subtle logo placement and discreet appeal.

“Signaling Status with Luxury Goods: The Role of Brand Prominence,” a study published in the July issue of the Journal of Marketing and co-authored by USC Marshall School of Business doctoral student Young Jee Han and Joseph Nunes, associate professor of marketing at USC Marshall; with Xavier Dreze, associate professor of marketing at UCLA’s Anderson School of Management, points to consumers who may not realize that shrieking designer logos actually reflect a lower price point than more subtle counterparts. Were our mothers right? Is less actually more? [continue reading…]

Why Starbucks Matters

Starbucks Coffee LogoWhat are we drinking and what does it say about who we are?

That’s the question Temple historian Bryant Simon contemplated one day five years ago while sitting in a Starbucks. And it’s one he addresses in his new book, Everything but the Coffee: Learning about America from Starbucks (University of California Press, October 2009). [continue reading…]

The benefits of therapy by phone

Image: iStockphoto

Image: iStockphoto

For patients who have a hard time making regular visits to therapy, a phone call may be the solution

Most therapists schedule face-to-face meetings with their patients. But new data suggest that therapy by phone may be a better option for some patients.

It has long been a concern among therapists that nearly half of their patients quit after only a few sessions. As a result, a number of health care providers and employee-assistance programs now offer therapy services by phone. Link to  continue reading

Source: New York Times