Facebook is changing the way Canadians communicate

January 17, 2011

Canadians of all ages are flocking to social media giant Facebook, according to a new study by Ottawa-based market research firm, Abacus Data. Figures collected during December 2010 suggest that nearly three-quarters of Canadians maintain accounts with Facebook. While that figure on its own may not be surprising, the breakdown of users may be unexpected for some.

“It’s very common to hear of a generational gap in social media use, but these results show that that gap is more of a gradient – the real gap is in how the different generations use social media” said Alex Monk, a strategist at Abacus Data and author of the report. Curious? Continue reading

Facebook graph

Source: Abacus Data

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