Research from the Laboratory of Psychiatry and Experimental Alzheimers Research (http://www2.i-med.ac.at/psychlab/) at the Medical University Innsbruck (Austria) demonstrated that chronic high fat cholesterol diet in rats exhibited pathologies similar to Alzheimer’s disease. The results were published in Molecular Cellular Neuroscience (45(4):408-417, 2010) with lead author Dr. Christian Humpel. The study was co-authored by PhD students, Celine Ullrich and Michael Pirchl, from the same Laboratory.
Alzheimer’s disease is a severe neurodegenerative disorder of the brain that is characterized by loss of memory and cognitive decline. The majority of Alzheimer’s disease cases are sporadic (risk age >60 years), and only <2.5% have a genetic disposition. It is estimated that in 2050, approximately 80 million people will suffer from Alzheimer’s disease worldwide. The major pathological hallmarks of Alzheimer’s disease are extracellular aggregates (plaques) of the small peptide beta-amyloid, hyperphosphorylation of the protein tau and subsequent formation of intracellular neurofibrillary tangles, degeneration of neurons secreting the neurotransmitter acetylcholine, inflammation, and cerebrovascular dysfunction. [continue reading…]
Listen to your Brain a light-hearted “rap” video was produced by NeuroFocus one of the worlds leading companies in the burgeoning field of neuro-marketing.
WHAT happens in our brains when we watch a compelling TV commercial?
For one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend to subside.
In other words, this is your brain on ads.
Or so say neuromarketers, an emerging group of researchers who use techniques from neuroscience to analyze people’s responses to products and promotions.Marketers have long sought a quantitative means for reliably interpreting consumers instinctive response to their marketing efforts.
The tradional methods such as surveys or focus groups fail to capture Engagement and Emotion, two critical components in what drives poeple to buy things. Curious?Continue reading
Researchers at Karolinska Institutet have shown that they may be able to monitor the aging process in the brain, by using MRI technique to measure the brain lactic acid levels. Their findings suggest that the lactate levels increase in advance of other aging symptoms, and therefore could be used as an indicator of aging and age-related diseases of the CNS. [continue reading…]
An emotion consists of a very well orchestrated set of alterations in the body. Its purpose is to make life more survivable by taking care of a danger or taking advantage of an opportunity.
