Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re Predictably Irrational— and can be influenced in ways we can’t grasp.Â
From taxes to golf — many people cheat just by a little bit ….
When we make decisions we think we’re in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.
The Independent newspaper recently featured this article  by behavioural economist Dan Ariely, the author of Predictably Irrational. There is also an entertaining quiz that you find out just how irrational you are.