SINC
study by the
University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured or non-coloured, and anti-wrinkle creams) and body creams (firming and anti-cellulite creams).
“The study shows that both the emotional and utility aspect of cosmetic brands have a significant impact on consumer satisfaction, but that the emotional component has a greater effect”, Vanessa Apaolaza, a researcher from the UPV and lead author of the study, which has been published in the African Journal of Business Management, tells SINC.
Some of the main positive emotions aroused by beauty products include “the sensation of wellbeing gained from eliminating or reducing feelings of worry and guilt, which is the factor with the greatest impact”, the author explains.
The scientists carried out personal surveys on 355 women aged between 18 and 50, who were selected in a random sample. They were asked to evaluate various aspects of their perceptions of the functional and emotional factors of the cosmetics they used, as well as their degree of satisfaction with them.
The results showed that “consumer satisfaction is greatest when the cosmetics brand helps to strengthen positive emotions through the perception of ‘caring for oneself’ and removing feelings of worry and guilt about not taking care of one’s appearance”, says Apaolaza. [continue reading…]
Published: December 22, 2010
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University of Leicester psychologist has been involved in new research with Cornell University professors which has shown that emotions, particularly those provoked by negative events, can trigger inaccurate memories – and the effect is worse, not better, when the witness is an adult rather than a young child.
In an international collaboration of researchers, Dr Robyn Holliday, Senior Lecturer in Psychology at the University of Leicester, and professors from the United States collected data from 7 and 11 year old children and young adults.
The findings have recently been published in the peer-reviewed Journal of Experimental Child Psychology, 107, 137-154. Curious? Continue reading
Published: November 23, 2010
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Upper-class people have more educational opportunities, greater financial security, and better job prospects than people from lower social classes, but that doesn’t mean they’re more skilled at everything. A new study published in Psychological Science, a journal of the Association for Psychological Science, finds surprisingly, that lower-class people are better at reading the emotions of others. [continue reading…]
Published: October 19, 2010
An emotion consists of a very well orchestrated set of alterations in the body. Its purpose is to make life more survivable by taking care of a danger or taking advantage of an opportunity.
Source: Big Think
