Behavioral economist Dan Ariely, the author of Predictably Irrational: The Hidden Forces That Shape Our Decisions, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.
John Wooden, affectionately known as Coach, led UCLA to record wins that are still unmatched in the world of basketball. Today, he continues to share the values and life lessons he passed to his players, emphasizing success that’s about much more than winning.
Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re Predictably Irrational— and can be influenced in ways we can’t grasp.Â
New on TEDBarry Schwartz makes a passionate call for “practical wisdom” as an antidote to a society gone mad with bureaucracy. He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world.